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ECOMMERCE.
FROM THE FIELD.

Practical writing on web design, SEO, marketing, and the work of building businesses online.

How to Build and Grow a Loyal Customer Base for Your Online Store
Featured · Mar 28, 2025

How to Build and Grow a Loyal Customer Base for Your Online Store

In the competitive world of eCommerce, customer loyalty is the key to long-term success.

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How to Optimize Your E-commerce Website for SEO
Sep 11, 2023 · SEO

How to Optimize Your E-commerce Website for SEO

To help you navigate the complexities of SEO for eCommerce, we've put together a guide on how to optimize like a pro.

Tips to Design a Landing Page for Black Friday
Nov 16, 2021 · Design

Tips to Design a Landing Page for Black Friday

In this post, we share 3 essential tips to get your landing page just right.

4 Spooky Web Design Ideas to Boost Your Halloween Marketing Strategy
Oct 25, 2021 · Email Marketing

4 Spooky Web Design Ideas to Boost Your Halloween Marketing Strategy

In this post, we share 4 easy ways to bewitch your consumer base this Halloween and drive traffic. Read more!

3 Things to Consider for Designing a Website on a Budget
Sep 1, 2021 · Design

3 Things to Consider for Designing a Website on a Budget

Here you are. You’re at the stage in the business game where it’s time to start thinking about a website.

5 Benefits of Offering a Free eBook for Your Business
Apr 26, 2021 · Leads

5 Benefits of Offering a Free eBook for Your Business

You don’t have to write up a masterpiece novel, but you can write a quick read that allows you to converse with your target audience in a helpful way.

Does Your Mobile Landing Page Have These 3 Crucial Elements?
Jan 19, 2021 · Business

Does Your Mobile Landing Page Have These 3 Crucial Elements?

If your business website isn’t mobile-optimized then you need to make it the number one priority on your 2021 to-do list!

Your Email Marketing Guide to Black Friday
Nov 19, 2020 · Ecommerce

Your Email Marketing Guide to Black Friday

This year Black Friday goes down on November 27th, while Cyber Monday follows up on the 30th. As a business owner with an online shop, are you ready?

Quick Website Tweaks to Prep Your Online Business for Black Friday 2020
Nov 19, 2020 · Business

Quick Website Tweaks to Prep Your Online Business for Black Friday 2020

Sure, 2020 has been one wild ride for us all, but that doesn’t mean you shouldn’t prep your business website to accommodate holiday shoppers.

6 Types of Emails Every Business Should Be Sending to Customers
Aug 22, 2020 · Ecommerce

6 Types of Emails Every Business Should Be Sending to Customers

Emails play a huge role in helping convert potential customers to your business, no matter what type of business you’re running. But, are you sending out the right ones?

4 Tips to Move Your Business Online Fast
May 15, 2020 · Responsive Web Design

4 Tips to Move Your Business Online Fast

For small businesses, transitioning from brick & mortar to online can seem daunting, but it all comes down to making a plan and placing your focus on what really matters.

How Will Mobile Optimization Change in 2020?
Dec 18, 2019 · Search Engine Marketing

How Will Mobile Optimization Change in 2020?

As 2020 is upon us, keep on top of the digital trends by upgrading the way users view your site via phone.