FIELD NOTES.
FROM THE TRENCHES.

904.Technology is a Jacksonville-based studio that has spent more than a decade building the digital systems small and mid-sized businesses actually run on. Field Notes is where we write down what we have learned along the way — the unglamorous, hard-won stuff that does not fit inside a sales deck.

The writing here covers the four areas we work in every day. Custom websites that load fast, convert, and do not fall apart six months after launch. Search engine optimization grounded in real traffic data, not blog-post folklore. Paid advertising that treats your budget like our own money. And AI and business automation — the practical kind that replaces manual data entry, routes leads, and gives small teams the leverage of much bigger ones.

We write because we get tired of reading the same recycled advice. Most marketing content online comes from people who have never had to ship a project, hold the on-call pager, or explain a missed deadline to a client. Everything we publish comes from work we have actually done — like the rebuilds, integrations, and search programs behind case studies such as Sally Corp. If a tactic did not survive contact with a real budget and a real deadline, you will not read about it here.

Whether you are a founder weighing your first real website investment, a marketer trying to make sense of a slow SEO month, or an operator wondering whether automation is worth the lift — start with the post that fits, and follow the trail. The grid below is sorted newest first, and the tag bar lets you narrow it down by topic.