/ project details
Redesign & Conversion Optimization
We partnered with Otte Oil to modernize their digital presence, initially focusing on a complete redesign of their website to better reflect their brand and support their growing regional footprint. Following the success of the initial launch, we collaborated on a second-generation redesign aimed at driving deeper engagement and measurable business growth.
Key Project Highlights
Multi-Store and Location Locator: We implemented an intuitive, location-based mapping system that helps customers easily find nearby store branches and tank exchange locations.
Storefront Product Catalog: Integrated a custom-built digital storefront allowing visitors to view available items and inventory before visiting a physical store.
Conversion-Driven Redesign: Optimized the user journey, resulting in a significant increase in online conversions, appointment bookings, and customer engagement.
