The 101: How Can PPC Marketing Benefit You?

In our first post on PPC Marketing, we discussed essentially what it is. Now, we want to share how it can benefit your business if you’re a beginner with online advertising.

In today’s day and age, online advertising is incredibly important. In fact, we believe it’s mandatory. According to a 2016 study from Pew Research, 8 out of 10 Americans shop online, and that number is steadily growing.

After reading about what PPC marketing is, you may be wondering how it can benefit your business. After all, it sounds like you have to pay more just to get visitors to your website.

In this post, we’ll give you 3 big reasons why PPC marketing is beneficial for you.

It is the secure foundation needed to reach conversion goals

Whatever your conversion goals might be, whether it’s something like gaining brand exposure or spotlighting an e commerce sale, PPC marketing plays the role of middleman. It’s not merely getting a visitor to your site, it opens the doors to converting that visitor into a consumer. Part of the big battle is getting that person to your website, and PPC makes that simple connection happen on all levels of the sale process.

You can track your progress and stats with one click

The in’s and out’s of website traffic never have to be a jumbled ball of confusion. When you link your PPC campaign up with AdWords and Google Analytics, you have instant access to performance details such as impressions, number of clicks and conversions. This helps you see firsthand how your budget drives traffic and converts. You can always analyze and tweak with a clear plan, unlike trying different methods and hoping it works out with no data on how budget is affected, like with traditional marketing practices.

You can pair it with other marketing channels

It’s flexible, budget friendly and you’re always in control with how your campaign is run! This is the beauty of PPC marketing. The options are endless. Whether it’s SEO or AdWords, when paired with PPC, you can glean important data about impressions and keywords that lets you shape a content strategy that is unique and connects with your target audience.