Target the Right Audience and Get Results
Having a beautifully designed website is one thing, but there’s much more that goes into getting visitors to your business site to convert than some glossy pictures.
Before you set out on a journey to introduce your business to the online world, you need to do some soul searching. That means defining who your target audience is before moving forward.
Distinguishing your audience is important for so many reasons. Here are some of the main ones below.
- Knowing who your audience is means you know what type of content they like, such as blogs, frequented products and searches. This allows you to design your content accordingly.
- You won’t have to waste any time with content or products that you know they don’t want.
- You’ll have a better idea of how to organize your website and categorize products according on which is the most popular, etc.
So, how do you find your audience?
If you’re just starting out and don’t have any hard data available to analyze, go to square one and answer questions such as who the target customers are (what is their life about?), what do they want/use in their life and how are their needs not being met. Brainstorm and get your own mental picture of how you want your potential customers to receive your products.
Don’t miss an opportunity to learn
Who do you learn best from when it comes to pinpointing an audience? Your customers, of course! Once you get your first customer, reach out to them. Ask them about their shopping experience and learn all you can about their shopping habits. Try a survey to get more in depth information. This feedback is essential for helping shape your first website.
Go to Google Analytics
If you’re not using this yet, you should be! This software lets you set up goals and track e-commerce to uncover insightful data, monitoring the number of visitors to your website, checking out where they come from and discovering which visitors converted into leads or customers.