Is It Time for a Website Redesign in 2018?
Online business trends are constantly changing, especially in regards to SEO, if you’re trying to build brand awareness by getting ranked on the first page of Google search results. To keep your business website up to date with the times or if you feel your online presence has plateaued, website modifications or a website redesign might be the answer to reach your target. Here are our top tips to help plan accordingly for the New Year.
Boost SEO
Google has a major impact in upping traffic, more so than social media marketing. That’s why SEO should be a prime focus from the start. Is your website SEO optimized? Is content written with a focus on keywords? Take some time to analyze your current website, particularly the most viewed pages and top keywords. This is a promising place to start when determining a new SEO strategy of what works and what doesn’t. Not sure where to begin? Hire a reputable Jacksonville web design company and let an experienced SEO analyst take care of it for you.
Upgrade content
Stay on top of keywords and how they are written in the content. Do they flow naturally? Are they too wordy? Monitor which keywords drive the most traffic to your website. Include important keywords in your website URL (but don’t overdo it) and stay away from “keyword stuffing”- filling a page with too many keywords can affect how well you rank. Also, take a look at any backlinks on your pages and be sure they are still legitimate and not taking users to an unavailable website.
Think like your customers
Go ahead and close your eyes for a minute. Pretend you are a customer, going online to search for a product- your product. What would you look for if you needed to find this product quickly and easily? This is a good way to start brainstorming your website design. Attention spans wain quickly on the internet, making it essential to ensure your landing page loads in a blink and instantly captivates. Make the “call to action” bold and easy to find on the page, placing it where it can’t be missed. Also, if your website isn’t mobile optimized- it’s time to jump on board. According to SimilarWeb's State of Mobile Web US 2015 report,56% of website traffic in the US is mobile.
