How to Write Instagram Captions That Get Your Brand Noticed

Running an Instagram account for your business isn’t a social call anymore. In 2020, it’s essential for building your brand and gaining loyal followers. 

The most important element of Instagram is the pictures you post. They must be high quality and attention grabbing. Sure, you know that already and have been dazzling followers with brilliant images that portray who and what your business is all about.

But, what about the content?

Many businesses overlook IG captions as basically a short descriptive sentence with a couple of hashtags thrown in. Contrary to belief, writing a winning Instagram caption is actually highly important to build your brand. After all, it’s one of the main ways to interact with your followers and communicate on a more personal level.

If you are overthinking those captions now- STOP. Instead, use our foolproof guide to get it right every time.

1) Drafts

Don’t rush the writing process. Jot down a few caption drafts, compare them and even let them sit awhile. Come back later for a reread and choose the one that stands out to you.

2) Teamwork

A great way to gauge reader reactions is by sharing your caption drafts with your colleagues. In this day and age, the majority of folks are on Instagram, so we all know the feeling of reading an excellent caption that makes us want to leave a comment. Let your colleagues take a gander- a fresh pair of eyes is always a plus.

3) Consider the length

Instagram shows the first 3 lines or 125 characters of a caption. So, that’s what a follower will see when scrolling through their feed. In general, it’s good to keep content concise. If you want a longer post, make those first lines attention grabbing, then follow with more info if needed. A good rule of thumb is to let the picture do the talking- the less words the better.