How to Use Email Marketing for Your Business

According to Epsilon Email Institute, Email marketing averages 70.5% higher open rates and 152% higher click-through rates than “business as usual” marketing messages. Those statistics prove that in today’s digital world, email marketing works when it comes to spreading brand awareness, reaching your target audience and getting traffic to your website. The benefits of email abound- here are our top reasons for why you should take advantage of it.

It’s affordable

It doesn’t cost much to create and send an email, not to mention the modern day software available to effortlessly design a smart looking campaign that must be sent in bulk. Think about how much you’ll save in comparison to print marketing!

Build a relationship with your audience

Digital marketing allows businesses to interact with customers more than ever, especially through blogs, social media and emails. Customers like to know the face behind the business, so when you stay in touch with them regularly by corresponding with clever content that lets the personality of your brand shine through, you’re building a lasting relationship with your target audience that will keep their attention piqued.

Use this opportunity to track

There is so much you can track with email marketing to learn about what needs improvement and how your customers respond. Many programs allow businesses to see which emails garnered the most responses from visitors, giving you an idea for which products are the most popular and which emails brought the most purchases. There are also programs that let businesses monitor open rates, click-through rates and track conversions.

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