4 Easy Tips to Increase Website Traffic

What do business owners want? Website traffic! When do they want it? Now, now, now!

Welcome to the consumer world in 2018, where, if you don’t have a fully-functional website for your business, you’re not doing it right. Eight out of 10 Americans shop online, according to a 2016 study from Pew Research, and that number is only climbing.

If you have a business website, but are having trouble getting the inbound traffic you desire, there are numerous ways to tweak and modify to get those consumers clicking. Although web design is a critical part of web traffic success, there are other highly significant elements to consider- some you might not have thought of before. Here are 4 easy tips to consider to increase traffic to your website.

Online Advertising

This is an obvious one, but sometimes the intricacies of online advertising can be difficult to navigate for first-timers. Promoting your business through display, paid search or social media are all conducive options for building your brand, just remember to have your main objective in mind and tailor keywords and strategies towards meeting that objective.

Blogging & Videos

Quality content is especially important to draw in consumers and keep them rooted on your website. From irresistible headlines to infographs, long form blog posts to video blogs- remember that everyone likes to ingest their information in a different way, so it’s nice to mix up the content flow.

Social Media Marketing

If you aren’t utilizing the golden benefits that marketing through social media offers, it’s high time to jump on the bandwagon. Channels such as Instagram, Twitter and Facebook allow consumers to connect with businesses on a more personalized level, further shaping your brand and putting a face to the product. Google+ is a good way to get your business ranking in search results as well. The key to social media is being consistent and posting quality content with the proper hashtags and keywords every day.

Email Marketing

Traditional, but still kicking- email marketing should not be neglected in the wake of social media

and content marketing. It’s amazing how one email blast can have an impact-big or small- on the boost in traffic to a website. Strategize a fair schedule for blasting that doesn’t overwhelm potential consumers with a constant onslaught of emails and be sure to stay connected with happy customers that already use your business, by letting them know about special deals or promotions.