3 Tips to Choose the Perfect Website Background

There are so many little details to think about when it comes to web design, mainly regarding what will appeal to the internet user’s senses for an easy and enjoyable experience. 

Part of that comes with visual appeal, making it imperative to be cautious with elements such as color scheme, images and choosing a background.

Without sounding too corny, the background is well, just hanging out in the “back” of all the content and navigation, and might be something that doesn’t get a second thought. But, a well-planned background is essential, as it helps tie colors, content and images together. It’s the visual backbone of your website’s design.

So, how can you make the right choice? Here are our 3 best tips for choosing a website background.

Emotional and captivating

You want your visitors to feel positive when perusing your website, not overwhelmed or confused. If you use images in a background, make sure they portray the personable side of your brand, aiming for an emotional pull that makes the visitor feel like part of a community.

Readability

This is one of the most important elements of a website. If a visitor can’t read clearly because of a loud background, it's a road block that keeps your brand from spreading and letting people know what you’re all about. When choosing an image for a background, don’t forget to consider if it makes readability complicated or not. If you fall in love with a busy image, you can also tweak it by blurring it or using CSS.

Optimization on all fronts

Sure, that stunning waterfall image looks amazing on a larger desktop monitor, but how is it on a mobile phone? Don’t forget that these days, a large number of internet users are browsing with their phones. It’s more important than ever for websites to be mobile optimized. That also stands true for backgrounds, as image shape can get distorted, looking great on one device but terrible on another. Make sure to check the image configurations to ensure it is fully optimized.